MY FIVE MARKETING SECRETS

SHHHHHHHHHH!

My true advice if you are starting out in the marketing business!

Here are my five marketing secrets…

(The Ones I Probably Shouldn’t Be Telling You)

In the fast-paced, no-room-for-boring world of marketing, survival depends on a combination of strategy, instinct, and just the right amount of caffeine.

Here are my top five marketing secrets — real, tested advice hidden behind a slightly mischievous smile.

1. Stop Selling. Start Seducing.

People don’t buy because they need.

They buy because they want to feel something.

Good marketing doesn’t shove products in faces — it whispers, “Imagine your life with this…”

Whether it’s a luxury car, a $5 coffee, or a subscription box of socks, great marketing seduces people with the dream before mentioning the price tag.

Secret move: Sell the feeling, not the thing.

2. If You Confuse, You Lose.

Ever read a brand’s website and thought: What do you even do?!

Yeah. Same.

People don’t have time for puzzles.

If your message isn’t crystal clear in three seconds, they’re gone faster than last season’s TikTok trend.

Secret move: Dumb it down until a golden retriever could explain it — and then go one step simpler.

3. Email Is Not Dead. You’re Just Boring.

Stop blaming the algorithm.

Stop blaming Gen Z.

If your emails aren’t getting opened, it’s not because “email marketing is dead” — it’s because you’re sending a snoozefest.

A subject line that could double as a lullaby? Instant delete.

Secret move: Write subject lines like text messages from a mischievous best friend. Short. Sharp. Slightly too personal to ignore.

4. Your Brand Voice Needs Therapy.

Is your brand’s voice consistent — or does it sound like a committee wrote it after 3 cups of decaf?

Audiences can spot fake enthusiasm from 600 miles away.

Secret move: Write like a human. Not a press release.

Pretend you’re telling your funniest, smartest friend about what you do — that’s your voice.

5. Events Aren’t Dead — They Just Need Drinks (And Good Lighting).

In-person events still matter.

Because no webinar, no matter how well it’s Zoomed, can replace the magic of eye contact and appetizers.

If you want to make real connections, you have to get out from behind the screen.

Secret move: Throw a gathering so good people forget they’re networking. (Hint: Never, ever, call it “networking.”)

Final Thought:

Marketing isn’t about tricking people.

It’s about delighting them.

It’s about showing them something they didn’t even know they wanted — and making them feel a little smarter, a little cooler, a little more them for choosing you.

Now go forth.

Break some rules.

Make some magic.

(And don’t tell anyone I told you these.)